Independent Brand & Marketing Expert · B2B · DACH & Europe

Connecting the Dots

Strategy
Marketing
Design

One senior creative

The brand operating system for B2B companies…
One connected engine, from thinking to shipping.

When B2B companies
outgrow
their brand.

Markets shifted. Products evolved. Marketing struggles to keep up… strategy, design and execution sit in separate departments, or (even worse) with separate vendors.

The moment this becomes visible is a handover… a succession,  modernization,  restructure. A growth chapter the old brand can’t carry.

A connected brand works different. One strategy that aligns every output. One orchestrator. Coherence by architecture, not by another coordination meeting. That is the brand operating system. Stop coordinating chaos. Start orchestrating growth.

Strategy, Execution & Infrastructure.

Connected.

The Brand Operating System

Connecting
Strategy

A brand strategy that flows into every decision and output, instead of sleeping in a deck. 


Connecting
Execution

Design and production that carry the strategy without drift, because they are connected.


Connecting
System 

Strategy, marketing and design working as one engine… powered by AI in the back, human judgement front and center. 

The Brand OS at work.

THINKPRINT… ongoing brand strategy, marketing and design for a premium print house.

From a social-video commission to the whole connected system. 

Brand and creative craft for Airbus · Bosch · Mercedes-Benz · Adidas.

30 years of making complex products legible to the people who buy them.

Designer
Director
Strategist
Marketer
Orchestrator

A
Creative Thinker

A human with a system. A person, a creative, an expert. 30 years of brand work…

Communications design in Munich, the broadcast design years, San Francisco, eighteen years running a studio in Hamburg.

Now in Porto, a 3h direct flight from Hamburg, Berlin, Munich, Frankfurt, Cologne and Düsseldorf. AI runs my office. The judgement stays human, and mine.

How we work together.

The
Conversation

Free. A prepared first call. I’ve read your brand before we speak.

The
Brand Sprint

Fixed scope, fixed price. One defined piece of the system, delivered in weeks. You see the work before any longer commitment.

The
Retainer

Monthly, scoped to what your brand needs. Only two clients at a time… €3,000 to €12,000 / month.

Ideas. Patterns. Questions.

Strategy. Marketing. Design. AI.
B2B Brand Building on Linkedin.