brand is a

gut feeling

Marty Neumeier

human-centered

Design Thinking

A creative approach to problem-solving that starts with people and ends with innovative solutions to suit their needs.

A product becomes an experience.

A service becomes a relationship.

A company becomes a community.

A name
becomes a brand.

Get my BRAND PLAYBOOK

Strategy & Design Process for Brand Building & Marketing.

Strategy Tools

Where your brand learns to move.

While I work backwards from execution to reveal gaps, I build forward using proven frameworks — Business Canvas, Golden Circle, Value Proposition Canvas, Brand Archetypes, and more — documented and connected across four dimensions:

Strategy, Identity, Communication & Content. This is where strategic methodology meets media production expertise – where backwards engineering reveals forward momentum across every touchpoint.

My BRAND PLAYBOOK maps the complete journey from strategy to screen.

Design Sprints

Get the Big Picture & every Detail.

Miro is where we connect the dots. Our shared workspace for strategic thinking, visual planning, and creative exploration.

During meetings, we build live. Between meetings, we evolve asynchronously. Your midnight insight meets my morning iteration—all captured, all connected.

Supporting platforms:
Claude for research, framework and heavy lifting, Figma for design collaboration, Frame.io for all things video, Google Docs for crafting concepts and copy.

Brand Positioning, Identity & Website

The Dark Bay

brand positioning, corporate design & UX / UI for berlin based virtual film production studio dark bay.

Product, Brand Design & Website

Manik Skincare

the best possible tattoo aftercare products – creating the product AND the brand.

Branding

SELECTED WORK

CI for die law firm Unsinn Kirchner. Our work included the development of the with icon and typography, business cards, letterhead and layout samples, design and implementation of the website using WordPress and Elementor and other applications such as stamps and stickers.